— Glossary
DRIP CAMPAIGN
A sequence of pre-written messages sent automatically over time.
The default form of nurture. Triggered by stage changes, dates, or inactivity. Should always feel like a human, not a marketer.
A Drip Campaign is a sequence of pre-written messages delivered automatically over time. For service businesses, drips are used to onboard new customers, follow up on estimates, or nurture MQLs. The value is consistency: every lead gets the same quality of information tailored to their stage without manual effort. Effective drip sequences use varied formats—SMS, email, and sometimes voicemail drops—and progress from education to urgency with clear CTAs like ‘schedule now’ or ‘book an inspection’. Keep messages short, address common objections, and push to the next logical step (photo upload, schedule, call). Time spacing is crucial; too dense and you annoy, too sparse and the lead cools. Personalize where possible (service type, neighborhood, tech name). Test subject lines, openings, and CTA placement. Use behavioral triggers to branch sequences — if the lead revisits the pricing page, accelerate messaging. Drips aren’t magic: they improve conversion only when the content is useful and the cadence respects homeowner attention.
- A roofing lead receives a 7-email drip over 30 days with storm damage tips, case studies, and a financing CTA, boosting conversions.
- An HVAC company uses a 14-day SMS drip after a declined estimate offering a seasonal discount and payment plan options.
- An epoxy firm runs a nurture drip for MQLs with a sequence that educates about prep, timeline, and aftercare, leading to more qualified bookings.
Treating drips as blanket automations; the mistake is ignoring behavior-based branching that tailors messages when leads engage or take specific actions.
— Drip Campaign in practice
APPLY DRIP CAMPAIGN
TO YOUR PIPELINE.
Live in 48 hrs · Cancel anytime · No setup fee