— Glossary
REVIEW VELOCITY
How frequently new Google reviews land on your profile.
Google ranks fresh reviews higher than old ones. A trickle of new 5-star reviews beats 200 from three years ago.
Review Velocity is how quickly your business accumulates new reviews over time. For local contractors, steady review velocity improves Google ranking, social proof, and trust — all of which raise close-rates and conversion on landing pages. A burst of reviews after a storm is good but uneven; consistent monthly reviews are better for sustained local visibility. Implement a simple process: collect feedback at job completion, request reviews via SMS/email with direct links, and follow up for those who didn’t respond. Incentivize internally with tech bonuses for review volume and quality, but avoid asking for positive reviews only — follow legal guidelines. Monitor velocity by tracking reviews per week or month and their distribution across platforms (Google, Facebook, Angie’s List). Respond to every review quickly — thank positive reviewers and address negatives constructively. If velocity drops, look at service bottlenecks or communication failures. Remember: review velocity affects SEO and homeowner decisions; one good review months ago won’t beat a steady stream of recent five-star feedback.
- A roofing company sets a policy: every completed job triggers an SMS review request, yielding 15 reviews monthly.
- An HVAC business rewards techs with bonuses for a minimum of five Google reviews each quarter, lifting local visibility.
- An epoxy contractor follows up three times post-job for reviews, increasing response rate and keeping velocity steady year-round.
Waiting to ask for reviews only after an exceptionally good job; the mistake is inconsistent requests that create review cliffs rather than steady momentum.
— Review Velocity in practice
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