01
Ad Campaigns
Targeted Google and Meta ad campaigns built around real offers, tight geography, and creative that gets service buyers to raise their hand.
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Services
The full
lead system.
Ninja Leads builds the customer acquisition machine behind the scenes: ads that create demand, CRM that catches every lead, and automation that follows up fast enough to convert.
Most "marketing agencies" sell one slice — usually ads — and assume the contractor's existing CRM, follow-up, and booking flow can absorb whatever leads land. They almost never can. We've watched solid Google Ads campaigns get blamed for "low lead quality" when the real failure was a 47-minute average response time and zero second-touch follow-up. The services below are the connected pieces of a single system: paid ads create the inquiry, lead capture and tracking make sure it lands cleanly, the CRM gives the inquiry a home with the right pipeline stage, and the SMS / email / booking layer keeps it moving until it's a confirmed estimate on a calendar.
You don't have to buy all of them. Some clients only need the CRM and automation layer because their ads already perform. Others need the full stack because nothing is currently connected. Each service page below explains exactly what that piece does, who it's for, what it ships with, and the common DIY anti-patterns we see contractors trip over.
Why system-first beats agency-only →02
CRM Buildout
A clean pipeline for every lead: new, contacted, booked, quoted, closed, and follow-up. No more lost names in inboxes.
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03
SMS + Email Automation
Instant follow-up and nurture sequences that keep leads warm without your team chasing every conversation manually.
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04
Lead Capture
Forms, landing pages, tracking, and routing that move every opportunity into the system the second it comes in.
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05
Booking System
Qualified leads move directly toward a call or estimate, with calendar routing designed for fast response.
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06
Reviews + Handoff
Automated review asks, team training, and a clear handoff so the system keeps working after launch.
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Ads, CRM, follow-up — done
One system. Every booked job.
01
Ad Campaigns
Targeted Meta and Google campaigns built around real offers, tight geography, and creative that gets service buyers to raise their hand.
02
CRM Buildout
A clean pipeline for every lead: new, contacted, booked, quoted, closed, and follow-up. No more lost names in inboxes.
03
SMS + Email
Instant follow-up and nurture sequences that keep leads warm without your team chasing every conversation manually.
04
Lead Capture
Forms, landing pages, tracking, and routing that move every opportunity into the system the second it comes in.
05
Booking System
Qualified leads move directly toward a call or estimate, with calendar routing designed for fast response.
Ad campaigns
Proof cards show how campaigns connect to lead flow and booked estimate opportunities.
CRM buildout
See why Ninja Leads builds the system behind the ads, not just the campaign shell.
SMS + email
Follow-up automation keeps service inquiries moving when teams are busy.
Lead capture
Use the audit to identify where your current form, call, and routing path is leaking leads.
Booking system
High-ticket demand needs a visible path from inquiry to estimate and proposal.
Match the stack to your trade
The same six services get tuned differently by industry. See how the stack runs for roofing companies hunting storm and replacement demand, HVAC operators juggling emergency dispatch and seasonal nurture, epoxy flooring crews selling on visual proof, marine construction firms with long permitting cycles, dock builders quoting high-ticket waterfront projects, seawall contractors handling urgent coastal repairs, or general home-services contractors running mixed pipelines.
Want proof these pieces fit together? Read the floating-docks Florida case study for booking-system impact, the home-services follow-up rebuild for SMS and email automation in production, or the epoxy flooring lead-system case study for the full ads-to-CRM-to-booking flow.
If you're still comparing options, the DIY vs agency comparison, in-house vs outsourced marketing breakdown, and Ninja Leads vs a traditional agency spell out where each of these services typically falls apart without a system-first build.
FAQ
Do I have to buy all six services?
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No. Some clients only need the CRM and follow-up automation because their ads already work. Others need the full stack because nothing is connected. We scope to whatever piece of the system is actually leaking.
What's the difference between Ninja Leads and a normal ad agency?
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An ad agency runs ads and ships you a report. We run ads and the system that catches them — CRM, speed-to-lead, SMS, email, booking, and the handoff to your crew. Most 'low lead quality' problems we audit are actually slow-response or missing-follow-up problems, not ad problems.
How fast can these services launch?
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Most builds are live in 2–4 weeks. Lead capture, CRM, and SMS automation usually go live in week one; ad campaigns and booking integrations follow in weeks two and three; reviews and handoff training wrap in week four. Faster than a typical agency onboarding because we ship the same stack repeatedly.
Do you require long contracts?
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No. Engagements are month-to-month with custom scoping. We'd rather you stay because the system is producing booked jobs than because a contract trapped you.
What happens after the system is built?
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We hand off training, dashboards, and the review-asks engine so the system keeps running on autopilot. Most clients keep us on for ongoing ad management and CRM tuning, but the build itself is yours.