Storm season creates
the urgency.

Whole-home impact window replacement is a considered, financed, in-home-consult purchase. It is not a click-to-buy product, and treating it like one is why most campaigns in this trade underperform.

Demand spikes hard with storm season and the news cycle. Campaigns have to be ready to scale in days, not weeks, which means the account, the creative library, and the tracking need to already be in place before the first named storm. The two angles that reliably move people who have been putting the job off for years are insurance premium reduction and available financing, because both change the arithmetic on a purchase they have already talked themselves out of once.

Meta carries whole-home replacement. Google Search carries impact windows plus a city name. The market is crowded in every coastal metro, so the first company to respond usually gets the in-home appointment and a missed call is a job handed to a competitor. Then comes the part where money actually leaks: a long cycle from first click to signed contract, where the nurture sequence either keeps the consult alive or lets it die quietly.