Nobody shops around
at 2am.

Restoration is the most Google-weighted trade we work in. Search and Local Services Ads carry it, Meta is retargeting and brand only, and the company that answers first wins the job.

The demand here is pure emergency intent. A homeowner standing on a flooded floor calls the first three results and books whoever picks up. That makes 24/7 answering the whole business rather than a feature, and it makes a missed call at 2am a five-figure job handed to a competitor. We wire missed-call text back into every line so the conversation stays open even in the sixty seconds before a human gets to the phone.

Because the work is insurance paid, the conversation is about response time and documentation, not price, so the CRM is built to capture photos, timestamps, and message history from the first contact. Local Services Ads are worth the license and background check process in this trade specifically, because pay-per-lead beats pay-per-click when every lead is an emergency. This is the clearest example on the site of a trade where Google beats Meta, and it is exactly the kind of split we work out in ad management.